House Sellers want results more than cheap fees
Wed 17 Jul 2019
A recent survey by home-moving website Property Road, which endorses both high street and online agents, asked respondents to choose what they would value most when choosing an estate agent. The clear favourite answers were ‘the ability to achieve the asking price’ (43%) and ‘the ability to sell a property quickly’ (35%), showing that the performance of an agent is still the most important factor to sellers.
Home Estate Agents Warrington can meet these aspirations – our average sale price is over 98% of the asking price and our average property sells in less than four weeks.
Furthermore the survey found that some 60% of homeowners looking at instructing an estate agent would prefer a ‘no sale, no fee’ basis, with just 20.7% preferring the upfront model.
Home Estate Agents Warrington offer no upfront fees and no sale no fee.
Of the minority of respondents who prefer to pay upfront, most (65%) put the price they are willing to pay at up to £1,000. Very cheap online agents do not appear to find much favour, with just 19% saying they would only be prepared to pay up to £100.
Property Road founder Paul James said: “These results are sure to raise a few eyebrows, especially since the leading online agent Purplebricks have built their entire business on the ‘pay upfront’ model.
“No doubt the findings will be music to the ears of many high street agents who have long bemoaned the approach of online agents offering lower upfront fees and a perceived ‘lesser’ service.
“What’s perhaps most surprising is that these results are based on respondents who were already considering online estate agents.
“If even these sellers are preferring many of the things commonly associated with high street agents, it may help answer why the onliners haven’t gained the levels of market share that many predicted.”
The survey, which had 3,186 responses to five questions as to what visitors were looking for in an online agent. The full survey results can be seen at https://www.propertyroad.co.uk/homeowners-prefer-to-pay-on-completion.
Home Estate Agents (www.home-estateagents.co.uk) are Warrington Council Accredited and specialise in properties in the Warrington area. So if you want to sell your property quickly and at a good price Contact Us on 01925 405 400 or email info@home-estateagents.co.uk.